Results of Questionnaire

These results show that my audience reads a fairly broad selection of magazines. However, it is interesting to note that magazines such as Teen Vogue and Cosmo Girl which are targeted at this particular audience, were not as widely read as magazines like Vogue and Tatler, which are aimed at an older demographic. 

My audience is also clearly interested in celebrity gossip and fashion as demonstrated by their choice of magazines such as OK! and Heat.

The results showed that boys read magazines like GQ and Men's Health and were also amongst those who read The Economist, however of those who did buy The Economist, both boys and girls stated that this was due to its relevance to their politics studies.

Knowing my audience's hobbies can give me a better idea of the types of articles and features to include in the magazine.

Most popular are music and sport. However, following closely behind is 'none'. This suggests that perhaps the audience needs new ideas for

 hobbies outside of school or perhaps that they simply enjoy socialising with friends. On the other hand, it may suggest that their A level studies produce so much work, that they have little time for recreational activities and therefore tips and advice on how to manage one's social life and their studies would be an important feature of my publication.

Like the one above, this question helps me to gain a better understanding of my audience's interests which will aid me in choosing the main features of my magazine.

Fashion is clearly something that interests lots of students, both male and female and therefore it would be important to include fashion pages or perhaps and interview with somebody in the industry.

Music and sport again are high in the ranks and so are confirmed as vital features of my magazine. Television is of interest also and so TV reviews or interviews are a beneficial feature.

This vital question enables me to clearly see what criticisms of school or college magazines my audience may have. Most of them stated that they have never fully read a school magazine as they've found them boring and dull. 

Although I have separated their comments into these four categories, in general my audience's comments were cohesive on all four points.

This shows that I must ensure my own publication is interesting and exciting with features that will engage the reader in order to avoid it falling into the same grouping as previous school magazines.

The way in which I asked this question was slightly more complicated. The audience was asked to rate each option in order of importance and a points system was used to show how each selection was made. Although results were more difficult to conclude from this question, I feel it was worthwhile as it now not only represents the audience's biggest concern but gives an overall representation of all their main worries surrounding sixth form life.

The results show that I need to include articles on all these options as none of them have been discounted by the questionnaire. However I now know that Work Load, UCAS Forms and University Applications are high on my audience's list of concerns and so advice on UCAS Forms and how to deal with the sixth form work load will be featured in my magazine.

The results of this question show me how my audience values some of the different features that I will include in my magazine and therefore indicates which I should focus on.

A requirement from my audience for Tips and Advice has been a major theme throughout my research and therefore will also be a major theme in the magazine I create. 

The front cover is also valued highly and is of course vital in selling a magazine and so I must ensure that it is attractive and eye-catching to the reader.

Interviews will also be included as many students chose this as their most valued feature. Where students chose other, they specified fashion so this will also be important to include.